Both DPOs and broadcasters are playing the waiting game bro. The first one to flinch loses out. If DPOs reduce NCF and make the packs affordable, broadcasters will not even reduce 1 rupee and might even increase their prices immediately. On the other hand, if broadcasters reduce prices, DPOs might not reduce their NCF rates and just get away with affordable packs without losing a penny.
When multiple football matches take place then Star shows separate matches on select sd and hd channels. I have to subscribe to both sd and hd channels which would increase my overall cost.