Dinesh jain
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Viceland to enter India via Times Group.To Launch Viceland Channel
: Global youth media brand Vice Media, known
for its edgy content, is making its market entry in India
across digital, mobile and television through a joint
venture with The Times Group.
Vice Media is partnering with the Times of India group to
launch and distribute its Viceland channel in India, apart
from producing digital and online, mobile, and TV content in India.
Viceland, a joint venture between A+E Networks and Vice Media, will launch as a paid TV network in India with a mix of local and international content. The 24-hour channel is programmed and produced by Vice.
The local JV between Vice Media and The Times Group
will also see Vice opening a new bureau and production
hub in Mumbai, creating original content for distribution
across TV, mobile, digital and linear platforms in the
region.
The partnership with Vice will see the opening of local
production studios, the hiring of leading journalists and
filmmakers, and the airing of tailored local news and
lifestyle programming around the clock.
The JV will also see the launch of Virtue India, Vice’s in
house creative services agency. Virtue will develop
branded content for the Indian market drawing on Vice’s
extensive relationships with advertisers and innovative
approach to creating branded content that seamlessly
weaves content, audiences and brands across
multiple platforms.
Vice will split the startup costs with The Times Group.
Marketing and ad sales will be handled by The Times
Group.
Viceland to enter India via Times Group | TelevisionPost.com
Indian Television Dot Com | Vice Media partners with Times of India group for multiscreen & Viceland rollout
: Global youth media brand Vice Media, known
for its edgy content, is making its market entry in India
across digital, mobile and television through a joint
venture with The Times Group.
Vice Media is partnering with the Times of India group to
launch and distribute its Viceland channel in India, apart
from producing digital and online, mobile, and TV content in India.
Viceland, a joint venture between A+E Networks and Vice Media, will launch as a paid TV network in India with a mix of local and international content. The 24-hour channel is programmed and produced by Vice.
The local JV between Vice Media and The Times Group
will also see Vice opening a new bureau and production
hub in Mumbai, creating original content for distribution
across TV, mobile, digital and linear platforms in the
region.
The partnership with Vice will see the opening of local
production studios, the hiring of leading journalists and
filmmakers, and the airing of tailored local news and
lifestyle programming around the clock.
The JV will also see the launch of Virtue India, Vice’s in
house creative services agency. Virtue will develop
branded content for the Indian market drawing on Vice’s
extensive relationships with advertisers and innovative
approach to creating branded content that seamlessly
weaves content, audiences and brands across
multiple platforms.
Vice will split the startup costs with The Times Group.
Marketing and ad sales will be handled by The Times
Group.
Viceland to enter India via Times Group | TelevisionPost.com
Indian Television Dot Com | Vice Media partners with Times of India group for multiscreen & Viceland rollout