Breaking TRAI Data Quarter Ending June 30, 2024

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Shark

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Finally a good news for DTH. DTH gained 2 Lakh subscribers between March to June 2024

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Press Release No. 70

Performance Indicator Report
 
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User Base Analysis {DTH}

Up and Downs

DTHSubscribers on 31st March 2024Subscribers on 30 June 2024Gain and Loss
Tata Play20.1520.10-0.05
Airtel17.6317.93+0.3
Dish TV12.6712.42-0.25
Sun Direct11.5011.70+0.20
* All data in Million

Airtel and Sun Direct are the two DTH that gained 3 lakh and 2 lakh users respectively between these 3 months.

The users of Dish TV and Tata Play decreased by 2.5 lakh and 50 thousand respectively.
 
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Why dishd2h loosing customers when they provide cheapest pack with good pq
 
Why dishd2h loosing customers when they provide cheapest pack with good pq
Subscribers are least bothered about picture quality,they can not judge good and best PQ of DTH,for them box should work with maximum channels but will watch 5-6 channels only,they do not know that they need not subscribe to HD channel in DishTV as PQ of SD channel is 95 percent of HD channel whereas in other it is less than 80 percent so you are forced to subscribe to HD channel.This is my observation in my Dish TV connection in LG TV
 
Subscribers are least bothered about picture quality,they can not judge good and best PQ of DTH,for them box should work with maximum channels but will watch 5-6 channels only,they do not know that they need not subscribe to HD channel in DishTV as PQ of SD channel is 95 percent of HD channel whereas in other it is less than 80 percent so you are forced to subscribe to HD channel.This is my observation in my Dish TV connection in LG TV

Having maximum channels is equally important specially as diverse set of subscribers have different viewing preferences, an operator has responsibility to cater to all of its user base....just having good picture quality courtesy less channels on transponders is not enough to attract customers
 
Why dishd2h loosing customers when they provide cheapest pack with good pq

Currently the wave in the market is against DishTV, one day DishTV will also gain users because they are consistently giving good affordable packs with all important channels available, excellent PQ and service. Recently they launched many new things like 4K set top box, Smart+ stick and Cloud TV, these things surely give them some users and maybe they will stabilize again.
 
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