Turkish Airline’s decision to do away with GSAs was global: Adnan Aykac

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According to Adnan Aykac, General Manager for North & East India for Turkish Airlines, the decision to break away from the eight-year-old GSA relationship with Interglobe Air Transport in the India market is part of the corporate decision of the airlines to set up its own organisational infrastructure in all the destinations of the airline’s operations. Apart from India, Aykac said, the airline management has severed GSA relationships in markets likes Hong Kong, Thailand, Korea, etc. “By setting up our own office infrastructure in all these locations, we want to understand closely our partners and customers in theses markets and serve them better,” he added.

Turkish Airlines has set up two offices in Delhi and Mumbai as their GSA tie-up with Interglobe is about to expire next month. While Delhi office will take care of the Northern and Eastern India markets; the Mumbai office will look after the Western and Southern India markets. “The marketing activities, public relation activities and government related matters will be coordinated by the Delhi office,” stated Aykac.

Turkish Airline has plans to introduce brand new A330-300 aircraft for both Delhi and Mumbai operations from July this year. “The 289-seat aircraft with a configuration of 261-Economy and 28-Business seats will add to the travel comfort of passengers. The Business class will have new cabin design with full flat bed, personal screen, and entertainment options,” informed Aykac.

A revamped website of Turkish Airlines, which is expected to be launched in first week of June, will have an India link and that will help Indian customers to access information about the airline, fares, packages and book tickets online. In order to enhance the brand visibility in the market, the airline offices in India will organise workshops for agents and tour operators in different cities in the coming months. “We have plans to organise at least three FAM tours for Indian agents to Istanbul and beyond in the near future,” Aykac said.

According to Aykac, Turkish Airlines offers excellent connections to Europe and USA for Indian travellers and will extend the network to more destinations in these markets in the coming months. “We are really strong in Europe. Currently we cover 76 destinations in Europe and by end of 2011 we will add four more destinations. So are equipped to offer an alternative for Indians traveling to and from these destinations,” claimed Aykac. Overall, Turkish Airlines operates to 176 destinations across the globe.

Aykac said that the airline will also undertake number of marketing campaigns in India to reach out to customers and partners. “We will be investing heavily in improving the communication with customers and travel partners in the market,” stated Aykac.
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