When they launched in 2009, they advertised as:
TV ho to Big TV ho (if it’s TV, it’s Big TV). I was very little, so I thought that my Tata Sky STB would turn into a Big TV one suddenly!
Also, it appears prominently in 3 Id*ots during the Zoobi Doobi song.
Luckily they are not around today: they were never a major competitor, unlike Sun Direct, which slowly became a force to reckon with (they were on par with Reliance Big TV earlier, in terms of lagging behind).