Breaking &TV to be revamped with new brand philosophy

[abhishek]

"The & Brand in our portfolio aims to disrupt the entertainment space with content that caters to the nonconformist &dian mindset. Our new brand campaign ‘Hai Khaas Har Andaaz’ is pegged on a simple premise – today’s Indian is multi-dimensional in their thoughts, actions and aspirations and seamlessly traverse between their many roles in life
and excel in each."
&TV refreshes brand philosophy with 'Hai Khaas Har Andaaz'

 

[SarFa]

They should rebrand &Tv as &Youth a Youth channel..

 

[JollyLNB]

"The & Brand in our portfolio aims to disrupt the entertainment space with content that caters to the nonconformist &dian mindset. Our new brand campaign ‘Hai Khaas Har Andaaz’ is pegged on a simple premise – today’s Indian is multi-dimensional in their thoughts, actions and aspirations and seamlessly traverse between their many roles in life
and excel in each."
&TV refreshes brand philosophy with 'Hai Khaas Har Andaaz'

Shame that they still don't want to make it an FTA channel. When Star launches a new show, it doesn't matter whether it goes to Star Bharat or Star Plus, but with Zee, &TV is perceived as inferior to Zee TV. Even the graphics of &TV didn't change. :dodgy:

 

[Dinesh jain]

Saw ad today in newspaper
&TV ka Naya Avtar today 9 p.m.

 

[vinit]

I also see ad in newspaper

 

[abhishek]

Are they revamping?

 

[Dinesh jain]

 

[Manu]

Son

So tonight channel will revamp???

 

[Hardeep jhand]

I think &tv will revamp tonight @9:00pm but logo colour will not change graphics might get changed also launch promos of upcoming new serials

 

[mgparmar18plus]

I Think Only Logo Will Move Left Side and Nothing.