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MUMBAI: With digitization setting in and general elections just round the corner, television networks are increasingly looking to tap regional markets. Not so long ago, Network18 acquired a posse of channels from the Ramoji Rao-founded ETV Group.
And now, its news broadcasting arm – TV18 – has gone ahead with the launch of ETV News Kannada that went live yesterday at 5:00 pm. G N Mohan has been roped in as editor, S Divaakar as business head and Subba Naidu as general manager, with Rajesh Raina as ETV group editor. The channel has 150 full-time employees and nearly 150 stringers on board with the latter to keep a close eye on political developments in each district of Karnataka.
While ETV News Kannada is currently operating out of its Hyderabad studio, the channel will shift base to Bengaluru post-elections and set up five to six bureaus in the state.
http://www.indiantelevision.com/television/tv-channels/regional/tv18-launches-etv-news-kannada-targets-rs-20-crore-revenue-140320
And now, its news broadcasting arm – TV18 – has gone ahead with the launch of ETV News Kannada that went live yesterday at 5:00 pm. G N Mohan has been roped in as editor, S Divaakar as business head and Subba Naidu as general manager, with Rajesh Raina as ETV group editor. The channel has 150 full-time employees and nearly 150 stringers on board with the latter to keep a close eye on political developments in each district of Karnataka.
While ETV News Kannada is currently operating out of its Hyderabad studio, the channel will shift base to Bengaluru post-elections and set up five to six bureaus in the state.
http://www.indiantelevision.com/television/tv-channels/regional/tv18-launches-etv-news-kannada-targets-rs-20-crore-revenue-140320
