Thakur
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- 30 Aug 2013
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MUMBAI: Twitter is speeding up its partnerships with
television channels in India as part of a strategy to
drive user growth in one of the company's
fastestexpanding markets. The company also
launched its Amplify product, which helps networks
monetise content, last month with Star Sports and
Vodafone.
Television partnerships are a key way in which the
company is looking to monetise its user base
globally. Last year, it paid $67 million for Bluefin
Labs, a startup that uses analytics to tie social media
chatter to television. In India, Twitter already has a
tie-up with Airtel DTH , which allows customers to
view tweets on their television screen. More deals in
the space are underway.
"We want to make Twitter the second screen for
television channels in India. In keeping with
television, I would say stay tuned," said Rishi Jaitly,
India market director at Twitter.
India is a strategic growth market for Twitter so the
current focus is on driving user growth and less on
monetisation.
Twitter speeds up partnership deal with TV channels to drive user growth in India - The Economic Times on Mobile
television channels in India as part of a strategy to
drive user growth in one of the company's
fastestexpanding markets. The company also
launched its Amplify product, which helps networks
monetise content, last month with Star Sports and
Vodafone.
Television partnerships are a key way in which the
company is looking to monetise its user base
globally. Last year, it paid $67 million for Bluefin
Labs, a startup that uses analytics to tie social media
chatter to television. In India, Twitter already has a
tie-up with Airtel DTH , which allows customers to
view tweets on their television screen. More deals in
the space are underway.
"We want to make Twitter the second screen for
television channels in India. In keeping with
television, I would say stay tuned," said Rishi Jaitly,
India market director at Twitter.
India is a strategic growth market for Twitter so the
current focus is on driving user growth and less on
monetisation.
Twitter speeds up partnership deal with TV channels to drive user growth in India - The Economic Times on Mobile
