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MUMBAI: UTV Stars is all set for a makeover. Come October and the music and feature based programming channel, will don a new look. Disney India, riding on the success of its youth entertainment channel-bindass, is all set to unveil a refreshed channel offering with a new brand proposition complemented with fresh packaging, new content and a new brand name, that will further fortify the bindass brand.
The channel will continue in its present avatar till September 2014. The change is in keeping with Disney India’s long-term strategy of building a set of formidable brands in India.
“Disney India is committed to serving audiences with differentiated multi-brand offerings in the television space. To that end, we are refreshing our product offerings in the youth genre, using brand bindass to create a new proposition for UTV Stars.
Read:-
UTV Stars to don new look | Indian Television Dot Com
The channel will continue in its present avatar till September 2014. The change is in keeping with Disney India’s long-term strategy of building a set of formidable brands in India.
“Disney India is committed to serving audiences with differentiated multi-brand offerings in the television space. To that end, we are refreshing our product offerings in the youth genre, using brand bindass to create a new proposition for UTV Stars.
Read:-
UTV Stars to don new look | Indian Television Dot Com
