Manish Shah on the other hand last collaborated to release Allu Arjun’s Pushpa in Hindi. “Much like Pushpa, the promotions of Varisu will also be targeted towards the mass audience in the Hindi centers. Manish will be using his Television channel and YouTube network to build awareness around the film’s release,” the source added. Both Bhushan and Dil Raju are keen to give the film a decent release in Hindi as they feel it has the potential to bring in the masses.