After acquiring media rights of a clutch of popular sporting rights, Viacom18, billionaire Mukesh Ambani-controlled entertainment network, is now gearing up to mark its entry in the sports broadcast.
It is learned that the company has acquired rights of the next FIFA World Cup 2022 – scheduled to be played in Qatar in the end of next year – for a whopping $55 million.
It is learned that the company has acquired rights of the next FIFA World Cup 2022 – scheduled to be played in Qatar in the end of next year – for a whopping $55 million.
Viacom18 ropes in Anil Jayaraj to spearhead sports business
“Viacom18 has just started building a strong sports portfolio and Anil will be joining us as CEO – Sports business,” the source confirmed.
m.economictimes.com