Videocon d2h is the title weekend sponsor of the IIFA 2011

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Entertainment & Movies is the common link that brings IIFA and Videocon d2h together. Videocon d2h is honored with this association where excellence is celebrated and cherished by all. Speaking on the association between IIFA and Videocon d2h, Mr. Saurabh Dhoot Director - Videocon group says "We take pride in associating with IIFA for last 3 Years; IIFA has been a pioneer in taking Indian Cinema globally. This is in keeping with our pioneering status in the Indian DTH market through continuous product innovations and upgrade of technology in making viewing a better experience. We feel that our association will be mutually rewarding".

Speaking on the same, Mr. Anil Khera CEO Videocon d2h says, "We have always been setting new precedents in the DTH market, thus creating an aura for our brand, similar to what IIFA has done for the film industry. The 3D innovation in DTH space by Videocon d2h has set a new benchmark in the industry and we plan to continue the momentum. This association with IIFA will bring the brand closer to our consumers".

Videocon d2h has recently launched India's first High Definition - Digital Video Recorder with 3D enabling customers to enjoy 3D content and experience the new world of Digital Entertainment. HD DVR with 3D will change the world of home entertainment; it takes TV viewing experiences a step ahead. Abhishek Bachchan is endorsing brand Videocon d2h since its inception. Abhishek Bachchan is extremely tech savvy and is a perfect fit for brand Videocon d2h. Apart from Abhishek Bachchan, we have five regional Brand Ambassadors like Sachin Pilgaonkar, Sukhwinder, Prasenjit, Manoj Tiwary, &

Archita Sahu. These five regional brand ambassadors promote the active audio / video music channels catering to their specific regions.

Videocon d2h has monthly subscription packages like New Gold, New Gold Sports, New Diamond and Platinum Packs. The price range starts from Rs. 150 onwards. Subscribers can also pick and choose their channels through ala carte and enjoy the content as per their choice. Videocon d2h has been awarded the 4th most successful brand launch of the year 2009 across all product and service categories in the Brand Derby survey carried out by Business Standard newspaper. Satellite DVD another innovative product from Videocon d2h stable has been awarded Product of the Year award 2010.

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