rahul1117kumar
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Almost a year before Star India’s Tamil GEC, Vijay TV has witnessed a threat to its No. 2 GEC position in Tamil Nadu market, a place that was held by the channel comfortably for many years and remained as the destination for advertisers who wanted to spend their money in a platform, which has matured urban audience.
Zee Tamil with its over night luck of stolen numbers from Polimer TV and by virtue of better positioning of its channel on Arasu Cable TV (placed next to Sun TV in most of the places in Tamil Nadu) that managed to spike its numbers up in a short tenure, came as a blow to Vijay TV.
VijayTv Vs Zee Tamil – BARC GRP – to 18 of 2017
Week 13 Week 14 Week 15 Week 16
Zee Tamil 306 278 280 253
STAR Vijay 331 330 380 345
Difference 25 52 100 92
Vijay TV consolidates its No. 2 position in Tamil GEC space
Zee Tamil with its over night luck of stolen numbers from Polimer TV and by virtue of better positioning of its channel on Arasu Cable TV (placed next to Sun TV in most of the places in Tamil Nadu) that managed to spike its numbers up in a short tenure, came as a blow to Vijay TV.
VijayTv Vs Zee Tamil – BARC GRP – to 18 of 2017
Week 13 Week 14 Week 15 Week 16
Zee Tamil 306 278 280 253
STAR Vijay 331 330 380 345
Difference 25 52 100 92
Vijay TV consolidates its No. 2 position in Tamil GEC space
