Vijay TV consolidates its No. 2 position in Tamil GEC space

rahul1117kumar

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Almost a year before Star India’s Tamil GEC, Vijay TV has witnessed a threat to its No. 2 GEC position in Tamil Nadu market, a place that was held by the channel comfortably for many years and remained as the destination for advertisers who wanted to spend their money in a platform, which has matured urban audience.

Zee Tamil with its over night luck of stolen numbers from Polimer TV and by virtue of better positioning of its channel on Arasu Cable TV (placed next to Sun TV in most of the places in Tamil Nadu) that managed to spike its numbers up in a short tenure, came as a blow to Vijay TV.


VijayTv Vs Zee Tamil – BARC GRP – to 18 of 2017

Week 13 Week 14 Week 15 Week 16

Zee Tamil 306 278 280 253

STAR Vijay 331 330 380 345

Difference 25 52 100 92

Vijay TV consolidates its No. 2 position in Tamil GEC space
 
Vishnu777 said:
Yep,Zee Tamil's viewership is decreasing..They should launch :hd feed also..:tup

Viewership decreasing than how can you expect HD feed :huh it'll be loss :k When TRP increasing that time they should've launched :)
 
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SarfaRaZ said:
Viewership decreasing than how can you expect HD feed :huh it'll be loss :k When TRP increasing that time they should've launched :)

:shy :shy ;)
 
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SarfaRaZ said:
Viewership decreasing than how can you expect HD feed :huh it'll be loss :k When TRP increasing that time they should've launched :)
Zee network is not launching Telugu :hd 
but they are getting good ratings.
 
jayanthkillam said:
Zee network is not launching Telugu :hd 
but they are getting good ratings.

They've planned for Zee Bangla Cinema HD Zee Telugu HD n Zee Classic HD launch soon :k
 
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