Star asianet doesn't sound good like Vijay & maa.
Vijay & maa both has some meaning. Vijay means win & maa means ours in telugu.
Also their other brands are not like zee & colors. They always gets creative name like pravah in marathi & jalsha in bangla. Not like zee marathi, zee bangla.
Instead star will get some creative name as brand in Malayalam to rebrand the network.
And about people's image for channel which has been in their mind since the 1992 will be changed with time.
ETV's old channels like etv marathi, bangla, kannada rebranded as colors marathi, bangla, kannada.
People accepted it with time :tup