Sony YAY! dominates kid’s entertainment category during this festive season
Sony YAY!, the popular kids entertainment channel has witnesses exponential growth and strengthened its leadership position with an array of fresh content during this festive season. The latest content offering has yielded positive results to the channel with uptick in viewership across the markets. Sony YAY! has consistently claimed No.1 position in HSM Urban with 63.7 GRP (Source: HSM Urban, Wk 43’21-45’21 Avg, 24hrs, 2-14ABC, BARC).
This festive season, the channel had introduced kids’ favourite shows, Oggy and the Cockroaches, Haste Raho Henry, Obocchama–kun and Taarak Mehta Kka Chhota Chashmah- Season 2 that have captivated the young fans across the nation.
Mumbai: Sony YAY!, the popular kids entertainment channel has witnesses exponential growth and strengthened its leadership position with an array
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