I think even incase of SD chs it will be tough for Sony Max to bring back bollywood audience to its chs than what it will b for Zee Cinema. The issue with Zee Cinema is that it has good bollywood library but is rather poor in managing or scheduling these films thus not able to compete with Star/disney in this genre.
Currently Sony Max, Colors Cineplex, Zee Cinema r mostly vying for dubbed south indian movies audience and star/disney is at forefront in delivering content to bollywood audience. It is time that Sony/Zee and Viacom18 look to attract bollywood audience thru content on their chs otherwise losing bollywood audience will prove to b major loss in long run.
Already one can see that big/popular bollywood movies are not able to perform rather well on Zee Cinema, Sony Max , Colors Cineplex which inturn means less revenue. So the potential returns from big or popular bollywood films are not being achieved which is result of being dependent of dubbed south indian movies. I am quite sure that it would b difficult to compensate this loss with revenue gained from airing dubbed south indian movies.
As rights of dubbed south indian movies get costlier, problems will further increase for Sony/Zee and Viacom18. Also if tomorrow Pen Studio or other companies owning dubbed south indian movies launch their own movie channels like Goldmines did then there will humongous issue for Zee or Viacom18 just like it is for Sony at present. Also then there is problem of bollywood movie banners shifting out from these channels bcoz of films not getting visibility or success there.
Now Sony/Zee, Viacom18 should focus on bollywood content rather than competing so heavily for share of dubbed south indian movies audience, it will take sometime to build a robust bollywood library or gain back bollywood audience but it is the correct path to take. I had been requesting this to Sony for last 4 or 5 yrs but they did not amend strategy and ultimately you can see what is transpiring at present. As a viewer i fulfill my responsibility by sharing well thought about and important suggestions / feedback which will b beneficial for broadcaster but ultimately its upto broadcaster to absorb or implement it.
Currently Sony Max, Colors Cineplex, Zee Cinema r mostly vying for dubbed south indian movies audience and star/disney is at forefront in delivering content to bollywood audience. It is time that Sony/Zee and Viacom18 look to attract bollywood audience thru content on their chs otherwise losing bollywood audience will prove to b major loss in long run.
Already one can see that big/popular bollywood movies are not able to perform rather well on Zee Cinema, Sony Max , Colors Cineplex which inturn means less revenue. So the potential returns from big or popular bollywood films are not being achieved which is result of being dependent of dubbed south indian movies. I am quite sure that it would b difficult to compensate this loss with revenue gained from airing dubbed south indian movies.
As rights of dubbed south indian movies get costlier, problems will further increase for Sony/Zee and Viacom18. Also if tomorrow Pen Studio or other companies owning dubbed south indian movies launch their own movie channels like Goldmines did then there will humongous issue for Zee or Viacom18 just like it is for Sony at present. Also then there is problem of bollywood movie banners shifting out from these channels bcoz of films not getting visibility or success there.
Now Sony/Zee, Viacom18 should focus on bollywood content rather than competing so heavily for share of dubbed south indian movies audience, it will take sometime to build a robust bollywood library or gain back bollywood audience but it is the correct path to take. I had been requesting this to Sony for last 4 or 5 yrs but they did not amend strategy and ultimately you can see what is transpiring at present. As a viewer i fulfill my responsibility by sharing well thought about and important suggestions / feedback which will b beneficial for broadcaster but ultimately its upto broadcaster to absorb or implement it.