Yes, ads playing during break about this on Zee's hindi movie channels.
Well, movie library of Zee Anmol Cinema and Bollywood is overlapping hence shutting one of it is right way forward. Zee Action still has a distinct flavor, it airs mix of south indian, bollywood and dubbed hollywood films so can continue with some fine tuning. &Pictures HD is also low performer , rebranding it into Zee Classic will be appropriate as that will fit with new contemporary, more refined feel of the channel. Zee Classic will air gems from past decades as well as newer critically acclaimed stuff, Zee Classic HD can air more of such recent films just like earlier &Pictures did while SD version can focus more on older cinema
Not only Anmol Cinema but FTA hindi movie channels from Star, Sony or even Viacom18 r struggling post exit from Free Dish. Ads have almost vanished or thinned out from them. Soon we will see some changes there too