Zee Closes In On Star India As Most-Watched Entertainment Network

[Rajpatil98]

I see your point, but I think whatever negative things you said for Zee TV's shows are 10x more applicable for Colors. Colors has the most regressive mentality of all Hindi GECs as far as shows like Naagin, Kavach and Sitara are concerned.

Rightly said! I am sort of pro-Sony and very much anti-Colors. @azaanabbas bro hates Zee but I am okay with it.

Star plus is balancing both quality content nd massy content v well....it gives them both trps & brand value.....they keep experimenting with newer content with finite series for ex.ek hasina thi,pow,dahleez manmarzia,everest,kya kasoor amla ka,dil sambhal ja zara & nowdays kahan hum kahan tum,yrhpk,sanjivani are classy shows whereas kzk,kuulfi,yrkkh nazar are massy shows whereas sony gives mytho+classy shows & even in upcoming days star plus is gonna introduce mini series format of high quality content for 26 episode series to give tough competetion to OTT apps so i always prefer star plus over sony & sab tv.....sab tv is overly dependent on TMKOC,it contributes 83% of total viewership of sab & nowdays tmkoc is more crap than long running daily soaps & their other shows which promises comedy are not even comic they are v poorly written except bhakharwadi!! Whereas colors which is most regressive channel in recent yrs at first they revived supernatural genre with simar & nagin & to sustain in ratings others followed same suit star plus introduced supernatural genre last year after miserably failed at 6th position so i find star plus is anyday better than other GEC's

 

[Rajpatil98]

According to article zee is riding high on rural viewership but i think to get good ad revenues urban viewership....most advertisers dont consider rural viewership

 

[rishuboy]

According to article zee is riding high on rural viewership but i think to get good ad revenues urban viewership....most advertisers dont consider rural viewership

It actually depends upon what the brand is and who are the customers they are aiming at! For a premium sedan it's gonna be metro, whereas for a compact hatchback it's gonna be rural areas. So, it's illogical to say advertisers don't consider rural audience. BTW, they make huge chunk.

 

[Rajpatil98]

It actually depends upon what the brand is and who are the customers they are aiming at! For a premium sedan it's gonna be metro, whereas for a compact hatchback it's gonna be rural areas. So, it's illogical to say advertisers don't consider rural audience. BTW, they make huge chunk.

In hindi gec industry advertisers only considers urban TRP's & shows future is also only dependent on its urban trps only not on rural or urban+rural trps

 

[JollyLNB]

nowdays kahan hum kahan tum,yrhpk,sanjivani are classy shows whereas kzk,kuulfi,yrkkh nazar are massy shows

sony gives mytho+classy shows

Completely agree with both of the above. E.g.: Vighnaharta Ganesh on Sony. Star Plus has not done a big mythology show since Siya Ke Ram.

sab tv is overly dependent on TMKOC,it contributes 83% of total viewership of sab & nowdays tmkoc is more crap than long running daily soaps

So TMKOC is the only reason why it is ranking so high in the BARC ratings...

star plus introduced supernatural genre last year after miserably failed at 6th position

Nazar is a superhit. If you are talking about Divya-Drishti, that is a finite series.

 

[rishuboy]

I want to know whether this viewership includes sports and news

 

[Rajpatil98]

I want to know whether this viewership includes sports and news

Yes see star india share during ipl & worldcup....during ipl & world cup there is big rise nd after ipl they falls to pre ipl level &for news here they mentioned zee nerwork means whole zee including zee media nd zee entertainment business

 

[Rajpatil98]

Completely agree with both of the above. E.g.: Vighnaharta Ganesh on Sony. Star Plus has not done a big mythology show since Siya Ke Ram.

So TMKOC is the only reason why it is ranking so high in the BARC ratings...

Nazar is a superhit. If you are talking about Divya-Drishti, that is a finite series.

Last year nazar changed star plus fortune for good reasons....with help of nazar 1st week trp star plus bounced back to no.1 after that there is no looking back before nazar they were struggling at 4-5th position so u r ri8 nd with good trps at late slot nazar is also no.2 most watched show on hotstar leaving behind many popular actors shows like kzk,yrhpk, kaha hum kaha tum,sanjivani etc.

Plus star plus in recent yrs launched only 2-3 mythos nd their mahabharat is still best mytho show in last 20 yrs after that every body tried to copy their style

 

[Arundass]

65 STAR Network channels ( 25 HD + 40 SD )
Vs
Total 59 Zee Network channels ( 16 HD + 43 SD )

Zee has no presence in Sports Star has that a big advantage for Star.

Star can't have News channels & Zee has Network of 14 channels it's advantage Zee.

Star has a good bouquet of Infotainment viz NGC, FoxLife channels Zee has just LF it's advantage Star.

Regional space Zee has presence in Bhojpuri n Odiya which Star doesn't it's advantage Zee.

So head to head it's a very difficult n tricky comparison to do.

 

[Rajpatil98]

65 STAR Network channels ( 25 HD + 40 SD )
Vs
Total 59 Zee Network channels ( 16 HD + 43 SD )

Zee has no presence in Sports Star has that a big advantage for Star.

Star can't have News channels & Zee has Network of 14 channels it's advantage Zee.

Star has a good bouquet of Infotainment viz NGC, FoxLife channels Zee has just LF it's advantage Star.

Regional space Zee has presence in Bhojpuri n Odiya which Star doesn't it's advantage Zee.

So head to head it's a very difficult n tricky comparison to do.

Star india's marker value is $14-16 billion whereas zee network market value is $6-7 billion