In fact, Zee Vajwa was not the only one: Zee’s Marathi cluster of channels has generally had a different appearance, with distinct graphics packages, compared to many other Zee regional channels which share the same graphics template — in contrast to Star, which prefers a unique appearance for each channel, often inspired by cultural traditions.
Now, after Zee’s mega-rebrand in October 2017, the ‘orange ripple’ graphics package of Zee TV was copy-pasted across Zee Tamil, Telugu, Kannada and — after its launch in 2018 — Zee Keralam, with Zee Bangla receiving a red variation of the same. This was repeated in 2023, when a new ‘orange marigold’ graphics package débuted on Zee Telugu, followed by Zee TV, Zee Tamil and (again in red) Zee Bangla. Similarly, Zee Cinema’s red-and-green graphics package was reused across Zee Cinemalu and later Zee Thirai and Picchar.
But Zee Marathi (whose slogan was Mi Marathi, Zee Marathi for many years) refused to do so, retaining its maroon and orange graphics from 2014. It was only after its 22nd anniversary in August 2021 that it underwent a revamp with traditional Marathi cultural elements — much like Sony Marathi (launched in 2018), Star Pravah and later Pravah Picture.
