Are they doing it on their own, or through partners? Because the Southern News Market is a cluttered one.
There are a lot of Tamil news channels in TN. The most viewed ones are News18 Tamilnadu, News7 Tamil and Sun News. I wonder how ZMCL will break even in this state.
ZMCL had a disastrous debut in the south with Zee Iravai Nalaku (24) Gantalu, the first southern news channel from the network via partnership. Now they are planning to re-enter the News Market of TS & AP again. No lessons learnt from the past, it seems.
Karnataka is also cluttered like TN. But they have a chance there. They have to compete with biggies like TV9 Kannada and Asianet Suvarna News.
And in Kerala, they will find it tough to sustain. Asianet News is a dominant player in Kerala.