So Zee following the footsteps of SMS HD, MN+ HD, Sony Leplex HD for showing the critically acclaimed, award winning movies targeting the elite customers. But as Jolly bro pointed out, SD customers who are the majority should be given a chance to view these movies channels in SD also. As per the recent trend in adding SD versions of once mentioned only HD channels(Star gold select, Star Sports select 1 & 2 SD) star might be launching the SMS SD soon, if not for the SD customers, atleast for more revenue generation.