@Shubh bro, can you please specify source for news?
Since logo color is similar to ZM, I feel this might be some initiative or campaign by Zee Marathi.
The font of tagline is different than usual Zee devnagari font.
If the news is true it's actually good news. As most of marathi movies , Zee music company is lable. So content won't be a big deal for Zee.
This might also a sign that Zee will improve their hindi music channels or may expand to other regions with music channels.