It shows how much Zee is predominant with its Marathi movie library, where it needs a second movie channel while Star and Viacom18 have nothing. It also shows how much effort Zee spends in Maharashtra compared to other regional markets.
I have never heard of any broadcaster launching a separate movie channel for FTA viewers in any regional market. Secondary regional movie channels (think Star Maa Gold or Asianet Plus) are there, but none are FTA.