Breaking ZEEL and Sony merger approved by ZEEL board; definitive agreements signed

[StoriesWithPK]

I heard that Zee still hasnt paid for ICC TV rights. Just hope because of this failing Disney Star will not be in a soup for overbidding on ICC TV rights

Zee or Sony would've looked at IPL TV & Digital viewership and they would negotiate again I think as they've not signed agreement.

 

[somnath chakraborty]

 

[federer.reddevil]

Zee or Sony would've looked at IPL TV & Digital viewership and they would negotiate again I think as they've not signed agreement.

As per final numbers still paid TV viewership was more than free Digital viewership

 

[Aksgr]

As per final numbers still paid TV viewership was more than free Digital viewership

Yes it will be, but digital numbers are based on device wheras tv is on induvidual

 

[RdX]

Yes it will be, but digital numbers are based on device wheras tv is on induvidual

One more thing Govt/TV channels have official data measurement agency. Digital/OTT still doesn't have measurement data agency, most of OTTs won't share their data if measurement agency launched too.

 

[federer.reddevil]

Yes it will be, but digital numbers are based on device wheras tv is on induvidual

But TV maybe 4-5 will watch together while 1 mobile mostly 1-2 will watch except in the case of streaming on TV

 

[Aksgr]

But TV maybe 4-5 will watch together while 1 mobile mostly 1-2 will watch except in the case of streaming on TV

We normally used to watch 5 to 6 on single device, we used each others internet

 

[RdX]

We normally used to watch 5 to 6 on single device, we used each others internet

That's doesn't make any sense someone watch on 10 devices till then, if measurement agency like Nielsen not available in India.

 

[federer.reddevil]

We normally used to watch 5 to 6 on single device, we used each others internet

That is when it is paid subscription not when everyone with mobile number can watch for free

 

[StoriesWithPK]

As per final numbers still paid TV viewership was more than free Digital viewership

Doesn't matter. They still lost ad revenue. JioCinema actually made 5x more than what Disney+ Hotstar made. They may both be at loss in this edition of IPL but digital saw actual growth in terms of ad rev.

So digital won the race this year.