Cricket will remain the catalyst because at the end of this year, the IPL rights will come up for sale again. Those in the know say “SPN India has managed to convince its board in the US that they would need to loosen purse strings to buy cricket rights in India if Sony were to take on rivals when bidding takes place for IPL rights.
Sony realizes that it lost traction in terms of engagement with consumers when it lost all cricket rights in India five years ago”.
The news-making deal that marks the merger of Zee Entertainment Enterprises Ltd. with Sony Pictures Network India (SPNI), bringing an end to a two-year speculation and close to eight months of being in the pipeline, has cricket written all over it.
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