I guess Sony Pictures Network will not get rid of any ZEE brand, will carry all entities in very smart way.
They might start with baby steps by merging OTT together ZEE5 will merge in SONY LIV. But, sadly both OTT need to get good technician for their new app. Because, both lags a lot
SONY brand for high-end audience which includes Sony TV, Sony SAB, Sony Marathi, Sony Aath, etc
ZEE brand for melodrama watching audience which includes ZEE TV, ZEE NEWS and ZEE regional based GEC and News offerings.
& brand for English and foreign content & flix, & Pix, & Café, & Studios (rename SONY PIX, ZEE Café and ZEE Studios)
TEN brand for Sports
MAX brand for movies MAX, MAX 2, MAX CINEMA, MAX CLASSIC, MAX BOLLYWOOD, MAX ACTION and others
Anmol brand for re-run GEC Anmol and Anmol Pal