For many years, Zee Entertainment Enterprises Ltd (ZEEL) has had just two English channels, Zee Café and Zee Studio. But that is now going to change with the launch of the premium English movie channel &Privé HD.
Coming under the ‘&’ brand, the channel will launch on 24 September with the premiere of ‘Moonlight’ at 1 pm and then again at 9 pm. This film won three Oscars earlier this year including Best Picture.
The a la carte price of &Privé HD is Rs 30. Deals have been done with the DTH platforms apart from Videocon d2h. The channel is available in the base HD pack.
&Privé HD is focusing on the six metros and its target group is 22–50 NCCS A. The core TG is 30–45 NCCS A.
The channel’s name is derived from the French word Privé, which means a personal or private place. The tagline is ‘Feel the Other Side’.
Aparna bhosale stated that the company first came up with the brand philosophy for the channel. After that, content curation started and each title chosen went through a brand filter. It had to be nuanced, layered and lend itself to discussion. It is important that the film stay with viewers and remain etched in their mind.
ZEEL enters premium English movie genre with &Privé HD launch on 24 September | TelevisionPost.com
Coming under the ‘&’ brand, the channel will launch on 24 September with the premiere of ‘Moonlight’ at 1 pm and then again at 9 pm. This film won three Oscars earlier this year including Best Picture.
The a la carte price of &Privé HD is Rs 30. Deals have been done with the DTH platforms apart from Videocon d2h. The channel is available in the base HD pack.
&Privé HD is focusing on the six metros and its target group is 22–50 NCCS A. The core TG is 30–45 NCCS A.
The channel’s name is derived from the French word Privé, which means a personal or private place. The tagline is ‘Feel the Other Side’.
Aparna bhosale stated that the company first came up with the brand philosophy for the channel. After that, content curation started and each title chosen went through a brand filter. It had to be nuanced, layered and lend itself to discussion. It is important that the film stay with viewers and remain etched in their mind.
ZEEL enters premium English movie genre with &Privé HD launch on 24 September | TelevisionPost.com
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