Essel Group owned Dish TV India Limited on Monday announced its tie-up with on-demand video and streaming platform hoichoi that will further strengthen the offerings on Dish TV’s Android-based connected devices Dish SMRT Hub and D2H Stream for its Dish TV and D2H users respectively.
Dish TV and D2H users can now enjoy Bengali language content, hoichoi Originals, TV shows, Music Videos and Movies. hoichoi boasts a catalogue of over 2000+ hours of viewing content, which includes popular original series like ‘Hello’ Seasons 1 & 2, Byomkesh, Tansener Tanpura, Classics of Satyajit Ray, Uttam Kumar-Suchitra Sen, Ritwik Ghatak among others.
Dish TV according to the listings on its website has ramped up OTT offerings on Dish SMRT Hub and D2H Stream with Eros Now, Gaana, Docubay, and hoichoi among which Gaana and Docubay remain to be announced.
Speaking about the association, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited said, “At a time when everyone is spending more time with their television sets, we want to ensure that people get to enjoy a whole range of entertainment shows and movies together with their families. Catering to the growing audience appetite for entertainment in their native language, we are delighted to collaborate with hoichoi to offer premium viewing content for our Bengali customers on both our DishTV and D2H platforms. We will continue to enhance the content offering on our hybrid set up box through more such partnerships.”
On this partnership, Co-Founder of hoichoi – Mr. Vishnu Mohta commented, “In such unprecedented times, we should do our bit to encourage our audiences to stay at home. With the increased demand of watching content, be it movies or series, this promising partnership with Dish TV India will help us cater and reach out to a larger audience base. Our consumers will now be able to view their content of choice from the vast library of hoichoi, on both the popular DishTV and D2H platforms.”
