Direct-to-home (DTH) operators Tata Play and Airtel Digital TV have partnered with Disney Star to offer a 4K channel for the ongoing Indian Premier League (IPL) season. They claim that the service will cater to a large audience that desires to access ultra-high definition 4K content through television.
Star Sports has also enabled Star Sports R.E.D. (Relive, Engage, Decode) features that viewers can access to enrich their engagement with the matches at the click of a button. While the match progresses, viewers can relive the action through ‘Key Moments’ and ‘Highlights’. The Star Cam will provide live coverage of the captain or star player on the field, allowing fans to get involved in the sport.
ADTV became the first DTH Operator in India to offer a 4K channel on its platform with the addition of Star Sports 4K on LCN 276 at 1 PM on 22nd March 2024. Tata Play added it as ‘Tata Play 4K’ on LCN 109 at 4:53 PM on the same day. Tata IPL can be seen in 4K for the first time ever, providing an unmatched level of clarity and detail that brings every moment to life as never before.
We are thrilled to announce the launch of Tata Play 4K in association with our content partner, Disney Star. As we introduce our first-ever 4K service for Tata IPL, we’re poised to revolutionise the sports viewing experience for our subscribers. And it will not just rest with Tata IPL. We are gearing up to introduce a robust content pipeline with key sporting events and blockbuster movies, international content on the Tata Play 4K service, ensuring a consistently dynamic and enriching visual immersion on TV.
said Pallavi Puri, chief commercial and content officer, Tata Play
4K service on TV is the next leap in television entertainment, promising viewers an unparalleled visual experience. Today, we are thrilled to be launching India’s first 4K service on Airtel Digital TV, just in time to bring even more immersive and breath-taking experience for cricket fans this IPL season.
said Siddharth Sharma, CEO – Airtel Digital TV
We are excited to usher in a new era of television viewing with the Tata Play 4K service. This collaboration with Tata Play represents our shared commitment to innovation, excellence, and providing audiences with unparalleled viewing experiences. The introduction of the 4K service, starting with the Tata IPL this year, signifies our commitment to always better viewer experience, bringing sports and entertainment to life like never before. We are thrilled to witness how this service will metamorphose living rooms across India into immersive theatres of Ultra HD excitement and drama, igniting a revolution in TV viewing.
said Gurjeev Singh Kapoor, head – distribution and international, Disney Star
Star Sports 4K is available for just Rs. 59 per month (excluding 18% GST) on Tata Play while on Airtel Digital TV it will cost Rs. 99 (including 18% GST). However, it’s worth mentioning that Tata Play is giving the price of Rs. 99 in its official press statements so the price of Rs. 59 may be introductory for the initial period.
This partnership between Disney Star and DTH operators Tata Play and Airtel Digital TV provides a whole new level of immersive viewing, setting up new standards in sports entertainment. After a two-year test period with its DTH subscriber base, the 4K platform was eventually made available for subscribers using Airtel Xstream and Tata Play Binge+ Android set-top-boxes.
₹99 on Airtel Digital TV is including GST