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Colors bets big on cookery show with Farah Khan as host

Dileep Kumar

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MUMBAI: Food is an important part of general entertainment channel’s (GEC) programming line-up these days and this time round Colors is adding the entertainment quotient to it.

Colors is all set to bring to the table a variety of dishes with the launch of its new cookery show -Farah Ki Daawat, which will be hosted by filmmaker Farah Khan.

After her successful stint in the channel’s reality TV show,Bigg Boss Halla Bol, Khan is set to return to the small screen with the new series. Produced by Wizcraft Entertainment, the new programme will see Bollywood and television celebrities showcasing their culinary skills by tossing up some delectable dishes.

What’s more, Khan will be seen breathing down their neck and emphasizing on perfection as the judge cum host.

Talking about the concept of the show, Colors CEO Raj Nayak feels that the new offering will provide viewers with an uninhibited glimpse into the kitchen of their favourite celebrities - a concept which has never been seen on television before.

Nayak says, “At Colors, it is our constant endeavour to present differentiated content, which adds to our bouquet of offerings while making the channel a one-stop entertainment destination for our viewers.”

The show will see celebrities from different walks of life sharing their favourite food recipes and memories from their kitchen. The series will also feature challengers who, teamed up with the celebrities, to raise the entertainment quotient while engaging in quirky tasks and activities.

Nayak is of the opinion that apart from the novel concept, Khan - a multi-faceted personality, who is a closet foodie, will be the cherry on the cake. “The combination of good food and great conversations convinced us that the concept could be a potential attention grabber amongst viewers,” asserts Nayak.

According to Nayak, currently the plan is to shoot 15 episodes. However, that could change on the basis of viewer feedback towards the episodes. As of now, five-six episodes have already been canned.

If industry sources are to be believed, keeping in mind the celebrity quotient on the show, a 10-sec ad slot onFarah Ki Daawatdemands anywhere between Rs 1 - 1.2 lakh per episode.

Apart from the promos on-air, Khan herself has been aggressive about promoting the show on the social media platform - Twitter.

From posting pictures while shooting with celebs to inviting people for the ‘dawaat’ on 22 February,

Indian Television Dot Com | Colors bets big on cookery show with Farah Khan as host
 

SarfaRaZ

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Good Share Dileep Bro ...
 

sagar.patnaik

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All lifestyle channels are surviving on food :lol I think colors started it to compete with star's Masterchef
 
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