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Intelsat 17 Expands Programming Reach for India's Sun TV Network

Bapun Raz

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Intelsat S.A., the world's leading provider of fixed
satellite services, today announced that Sun TV
Network Ltd. (Sun TV) has signed a multi-year,
multi-transponder contract for C-band capacity on
the recently launched Intelsat 17 satellite (IS-17) at the 66º E orbital location. The agreement marks the
second major programmer to join the line-up at
Intelsat's newly expanded video neighborhood in
the Indian Ocean region. Sun TV, India’s leading regional media group, will use the new satellite capacity to expand its
programming distribution to viewers across India
and beyond. Sun TV will migrate its current 20
channels to IS-17 and use additional bandwidth to
support its expansion plans. The IS-17 satellite was launched in November 2010 and entered service in January 2011. It provides C-
and Ku-band capacity across Asia, Europe, the
Middle East, Africa and Russia from the 66º E orbital
location, with an expected service life through
2026. “The IS-17’s multi-continental coverage provides us with a reliable and resilient distribution platform
from which to serve our existing market, and also
provides access to all of our potential distribution
partners across the region,” said Sivanesh Kannan, CTO of Sun TV. “The satellite is ideally suited to support the introduction of new high-definition
programming and ensures service continuity for
many years to come.” Kannan added, “This new capacity, combined with Intelsat’s industry leading technical expertise and responsive customer service, will enable us to reach
the widest possible audience with the highest
quality signal.” Kurt Riegelman, Intelsat’s SVP of Global Sales, said, “The addition of Sun TV further enhances IS-17 as the Indian Ocean region’s new programming neighborhood. We are grateful for the opportunity
to support Sun TV’s regional content distribution requirements and HD expansion plans.”


For more info- http://www.intelsat.com/press/news-releases/2011/20110321-1.asp