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Sony Pal to bring curtains down on existing shows

SarfaRaZ

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MUMBAI: The media industry is
abuzz with rumours. And the target
this time around is Sony Pal, the
newly launched channel from the
Multi Screen Media (MSM) stable. If
rumours are to be believed, the
channel, which went on air on 1
September 2014, has already sent
notices to producers and actors of
the existing shows to wrap up by 13
February.

When quizzed about the rumours,
Sony Pal and Sab TV senior EVP and
business head Anooj Kapoor told
Indiantelevision.com , “We are
currently drafting a press release, and
the official statement will come in
the morning. You will know the exact
status then.”

As reported earlier by
Indiantelevision.com , the channel
had said that it would be revamping
its content owing to the failure of a
few of its shows, which did not
connect with its target audience. By
the end of December, Sony Pal was
airing only four shows, of the nine
that it had launched with.

The nine offerings were Simply
Baatein produced by GR8
Entertainment and anchored by
Raveena Tandon, Dil Hain Chota Sa
Choti Si Asha, produced by SOL
Productions and hosted by Ragini
Khanna and Jay Soni, Shashi
Productions’ Ek Rishta Aisa Bhi ,
Miloni Films’ Khushiyon Ki Gullakh
Aashi, Singhasan Battisi by Creative
Eye, Pia Basanti Re by Rashmi
Sharma and Pawan Kumar, Tum Sath
Ho Jab Apne produced by Sphere
Origins, Sister Didi by DJ’s Creative
Unit and Yeh Dil Sun Raha Hain by
Balaji Telefilms.

The channel had slashed its three and
a half hours of original content to
two hours starting from primetime
7.30 pm to 9.30 pm. The current
running shows include Yeh Dil Sun
Raha Hain, Singhasan Battisi, Ek
Rishta Aisa Bhi and Sister Didi.

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SarfaRaZ

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Rumours are also rife that post the revamp, Sony Pal could move from being a pay channel to becoming a free to air channel.
 
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