Viacom18 extends free viewing scheme of Sports18- 2 and Sports18- 3

Sports18- 2 and Sports18- 3 will be Free-to-Air to all active subscribers till 31st March 2024 under new extended promotional scheme.

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By Shiv Verma

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Sports18 Network owned by Viacom18, a joint venture between Network18 and Paramount Global has extended their promotional scheme for its newly launched sports channels named Sports18- 2 and Sports 18- 3. Both the channels launched in Standard Definition (SD) only on 1st November 2023. There are no reports of launching their HD variants as of now.

Earlier, TV18 Broadcast introduced a promotional scheme for the newly launched sports channels, under which the subscription fees of the new sports channels shall stand waived during the promotional scheme period. The promotional scheme period commenced on 1st November 2023 and will expire on 31st January 2024. But the good thing is that TV18 Broadcast has issued another notice stating that they have extended the promotional scheme to 31st March 2024, which means that Sports18- 2 and Sports18- 3 will be Free-to-Air to all active subscribers till 31st March 2024.

After the promotional scheme ends, subscribers need to pay to watch both channels separately. The network has stated that Sports18-2 will telecast cricket in Hindi, while Sports18-3 will telecast football and other sports in different languages. This scheme is extended in focus to compete with other sports networks like Star Sports Network and Sony Sports Network.

The launch of Sports18- 2 and Sports18- 3 helped reduce the burden of airing sports content on other Viacom18 channels. This burden will be cut off permanently if their HD variants are also launched in the near future.

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Avatar of Shiv Verma

Shiv Verma

News Reporter

14 articles published
Shiv is passionate and has an active interest in the DTH industry. He enjoys seeing new developments in the broadcasting and television channels. When not writing, you can find him listening to his favourite music or watching comedy shows and movies.

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So IndiaCast trying hard to attract DPOs to carry 2 New Sports Channels on their Platform from the very First Day of Launch with Lucrative Insentives. Their Marketing Brain is totally At - Per when it Comes for Distribution Strategies.

IMO the Price for both the Channels will be around Rs.5/- to Rs.8/-
As it's that SD only.
Also We can Expect these 2 New Sports Channels will be Added on Day 1 by Tata Play on its New GSat 24 itself with Superior PQ & AQ.

If this become Reality - then the Probable LCN for New Sports Channels on Tata Play will be :-
LCN 491 - Sports 18 - 2
LCN 493 - Sports 18 - 3

●(This is Just Imagination,,,,, Awaiting for the Conclusive and Affirmative Confirmation from 2 DDF StallWorths @Vadirocks + @SarfaRaZ Sir)

Other Friends / Subscribers from Different DTH Brands - Can Share their Guess for the Probable LCN Numbers on their Respective DTH Platforms.

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Not launching with HD Feeds

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