Sports18 Network owned by Viacom18, a joint venture between Network18 and Paramount Global has extended their promotional scheme for its newly launched sports channels named Sports18- 2 and Sports 18- 3. Both the channels launched in Standard Definition (SD) only on 1st November 2023. There are no reports of launching their HD variants as of now.
Earlier, TV18 Broadcast introduced a promotional scheme for the newly launched sports channels, under which the subscription fees of the new sports channels shall stand waived during the promotional scheme period. The promotional scheme period commenced on 1st November 2023 and will expire on 31st January 2024. But the good thing is that TV18 Broadcast has issued another notice stating that they have extended the promotional scheme to 31st March 2024, which means that Sports18- 2 and Sports18- 3 will be Free-to-Air to all active subscribers till 31st March 2024.
After the promotional scheme ends, subscribers need to pay to watch both channels separately. The network has stated that Sports18-2 will telecast cricket in Hindi, while Sports18-3 will telecast football and other sports in different languages. This scheme is extended in focus to compete with other sports networks like Star Sports Network and Sony Sports Network.
The launch of Sports18- 2 and Sports18- 3 helped reduce the burden of airing sports content on other Viacom18 channels. This burden will be cut off permanently if their HD variants are also launched in the near future.