Malayalam television industry’s second most-watched channel, Zee Keralam revamped with a new logo and graphics on 18th December 2023. Five years after its launch, Zee Keralam has been revamped with a crimson red-coloured logo. The channel which had a reddish logo along with an orange shade on top right before, has now completely adopted a crimson red logo similar to that of Zee network’s Bengali GEC Zee Bangla. Zee Bangla was also revamped on 14th October this year.
Looking into the graphics of the channel, the channel has adopted the ‘Hibiscus’ theme with shining elements along with the crimson red colour in its new graphics. This makes the channel’s graphics unique from Zee TV, Zee Telugu and Zee Tamil, which have retained the orange colour in their graphics with elements of the ‘Marigold’ colour in it. The network’s Kannada and Marathi GECs Zee Kannada and Zee Marathi haven’t been revamped yet.
Further, other graphical elements such as the promo graphics, sponsor tag, title cards, information cards, disclaimer and back-in timer are similar to that of the other Zee channels mentioned above. Also, it has to be noted that the channel has used the Malayalam term Thirikke Varum instead of the English words ‘Back In’ next to the timer.
The channel has also launched two new original serials, Subhadram and Maya Mayooram at 7 PM and 9 PM respectively, on the same day.
The channel was launched on 26th November 2018
Zee Network made its foray into the Malayalam TV industry with the launch of both Zee Keralam and Zee Keralam HD on 26th November 2018 with the tagline Neithedukkam Jeevitha Vismayangal. After much speculation regarding the channel’s name Zee Malayalam, similar to that of Zee network’s other regional channels, the channel adopted the state’s name, Kerala instead of the language’s name Malayalam and was launched as Zee Keralam.
Zee Keralam has established itself as a successful channel in the Malayalam TV industry
Zee Keralam had a lineup of original and dubbed serials and also reality shows during its launch. Since the day of its launch, the channel has managed to give tenacious competition to the other Malayalam GECs namely Asianet, Surya TV, Mazhavil Manorama, Flowers TV and others. It had entered the Top 5 channels in the year 2019 as per BARC ratings. Gradually, the channel managed to secure the third and fourth position in the Top 5 channels list. The channel contrived to make it to the second position by beating one of the oldest Malayalam channels Surya TV and also Mazhavil Manorama with Asianet being the number one Malayalam channel.
Over the years, Zee Keralam has been successful in emerging and establishing itself as a successful channel in the Malayalam TV industry. Also, the channel completed five years on 26th November 2023. Zee Keralam has also displayed its distinctiveness by adopting a divergent colour and theme for its logo and graphics rather than following other Zee channels having ‘Marigold’ themed graphics. The current revamp can be considered as an added booster for the channel to grab additional viewers.