Zee rebrands three FTA channels under unified new identity

Zee Entertainment Enterprises Limited (ZEEL) has rebranded Zee Anmol to Anmol TV, Zee Anmol Cinema to Anmol Cinema, and Zee Anmol Cinema 2 to Anmol Cinema 2. This out-of-the-box strategic movement came into force on 9th July 2025 at midnight. The rebranding of channels was due after Zee’s official change of corporate and channel logo on June 7th, 2025. The new logo was unveiled during the premiere of 23rd Zee Cine Awards broadcasted on Zee TV and Zee Cinema including its HD counterpart.

As a result of the rebranding, the Zee ‘Z’ branding has been removed from the logos of these channels and now can be seen in the top right corner. The graphics are consistent with all other Zee channels, but the colours change depending on the channel theme. The old branding logo comes back and then switches back to the new one to let subscribers know about the big change.

Zee is establishing the roots of a new brand named ‘Anmol’, which specifically caters to Free-to-air (FTA) users, marking a fresh chapter in its network evolution. Additionally, Zee has one more subsidiary brand known as And or “&”, launched in 2013. &tv, &picures, &xplor HD, &flix, and &privé HD comes under “&” brand.

Now, Zee Bangla Cinema, Zee Pichhar, and Zee Pichhar HD are left to be rebranded as Zee Bangla Sonar, Zee Power, and Zee Power HD, respectively. According to the latest reports, these channels are set to be rebranded on 9th August 2025.