ABP Ananda’s ‘Sharad Ananda’ ropes in top sponsors

Sharad Ananda will telecast 15+ programmes during prime-time and non-prime hours this year.

Estimated reading time: 1 minute, 12 seconds

ABP Ananda’s iconic show ‘Sharad Ananda’ has roped in a clutch of top sponsors ahead of the upcoming Durga Puja festivities emerging as a favourite property. The show captures the true spirit and vividness of the biggest religious festival of West Bengal.

Sharad Ananda will telecast 15+ programmes during prime-time and non-prime hours this year. Pujo Dekhun Ghore Boshe, Tarokar Chokhe Taroka Pujo, Aamar Pujo, and Pujor Adda will be the main elements which will be covered in this year’s programming.

The programming will be broken into two segments, Animated Segments and Special Segments on Pooja days with the animated segments including Bahonder Baynakka, Pujor Casebook, and Sarod Sradhyanjali.

The special segments on the Puja day will include different segments covering the Chaturthi, Panchami, Sasthi, Saptami, Ashtami, Navami & Dashami with day long in-depth coverage from the region. 

This year’s edition is being presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By RR Kabel, Co-Powered by Duraguard Cement and partnered by Shalimar Coconut Oil with Food Partner Dhara Cooking Oil & Drive-In Partner Honda while ABP Ananda has incorporated a number of special integrations including Sunsilk, Ananda Publishers, MP Birla Cements, Mother Dairy Mishti Doi, Shoppers Stop, ABP Weddings, Cambridge Shirts, and Dhara Cooking Oil.

The property has provided the comprehensive coverage of the religious festivities creating a strong brand equity in West Bengal with the channel already building momentum for this year’s festive season.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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