The Advertising Standards Council of India (ASCI) said that it is regularly seeing advertisements featuring popular celebrities falling short of adhering to the ‘Guidelines for Celebrities in Advertising.’ ASCI found that advertisements featuring actors like Amitabh Bachchan,…
While television viewership is reducing, the advertisements volume is on the rise which has slipped in the past few weeks. The overall advertising volume increased to 16% in week 20 (16th May to 22nd May) compared to…
As India is relaxing restrictions of lockdown and opening offices the television viewership has started to decline according to data released by BARC-Nielsen. The viewership reached the highest level in week 13 (March 28th to 3rd April)…
The Telecom Regulatory Authority (TRAI) of India has recommended that the total number of permitted platform service (PS) for a DTH operator should be capped to 3% of its total channel carrying capacity and subject to a…
Viacom18‘s Kannada general entertainment channel Colors Kannada is all set to present a wholesome entertainment experience starting Monday, 1st June with fresh new episodes of all its existing shows and a brand new ethos. Colors Kannada is…
Viacom18‘s Tamil general entertainment channel Colors Tamil is bringing a new line up of original content making while viewers have been restricted to their homes owing to the nationwide lockdown. Colors Tamil has announced the launch of…
Last week India was hit by a very powerful and deadly super Cyclone Amphan causing heavy damages to the Eastern part of our country. Direct To Home (DTH) operator Tata Sky has now stepped up to help…
Direct To Home (DTH) operator Tata Sky has launched a new offer for its new customers in Tamil Nadu under which it will offer a 6-month subscription to the Tamil Lite Plus SD pack at a 48%…
