Colors Kannada has strengthened its primetime lineup with the addition of two new shows to its slew of offerings in non-fiction and fiction categories which go on air later this month.
Colors Kannada will be launching two new shows ‘Majaa Bharatha – Season 4’ and ‘Hoo Male’ in the non-fiction and fiction category respectively. ‘Majaa Bharatha – Season 4’ will be going on air on 7th November at 9 PM and will air over weekends while in addition to this, ‘Hoo Male’ will be going on air from 16th November at 9 PM and will air from Monday to Friday.
“Colors Kannada has always been ahead of the curve in the Kannada entertainment space. We have focused on telling stories in the most compelling and relatable manner which our viewers can resonate with. With our new brand ethos, we innovated and adapted to the new normal by resuming content of our existing shows, despite the challenges. We are delighted to yet again be ahead of the curve to satiate entertainment needs and air our new shows ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’ to spread humor and love amidst these challenging times. With renewed energy and excitement, we are hopeful that these shows will surely make an impact in the 9 pm primetime slot.”
Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18
‘Majaa Bharatha’ now in its fourth season with Dhruti Masala as a special partner, a comedy talent show will provide Kannadigas with an opportunity to entertain viewers with epic comedy content. The participants will be judged by music director and singer Gurukiran and actor Rachita Ram while actor Harshit Raj will showcase his comic skills.
‘Hoo Male’ is a fiction show centered around college-going Lahari who is the only daughter of a single mother with serious political ambitions who attempts to get her married to a highly influential widower politician with a child.
Colors Kannada on 31st October also launched a celebrity cookery show, ‘Chat Corner’ which will air on 12 PM on Saturday and Sunday. The show is powered by Goldwinner Cooking Oil, India Gate Basmati Rice, Aachi Gulab Jamun Mix, and with TTK Prestige Swach Pressure Cooker as a special partner.