10 years of &TV — perhaps the most underperforming pay Hindi GEC

[JollyLNB]

Today (2 March 2025) marks 10 years since Zee launched &TV, which it hoped to be a supporting channel to Zee TV. However, other than Bhabiji Ghar Par Hai, the channel’s popularity never took off, and today both Zee TV and &TV are struggling badly in the ratings chart. The channel has never changed its graphics significantly even once, and many of us have wondered why Zee is not shutting it down completely.

@Rajkumar garu, expected you to post this thread first!

https://inkproject.com/project/tv/

 

[daydreamer18]

Thanks for remembering zee about & tv graphics soon they will change the graphics in this mega rebranding

 

[Divyam]

@JollyLNB I think zee recovers the whole cost of running the channel through bhabiji re runs that's why they are not shutting down I think same goes for star bharat and Sony tv they also recovers the whole cost through saavdhaan india and crime patrol that's why these channels are still running

 

[iDJ]

I think otherwise. They can let Bhabhi ji carry the channel on her back. While they have the opportunity to cater to niche audience like the show based on BR Ambedkar. SAB TV is uskng this advantage brilliantly. They can make all the profit off Taarak Mehta ka Ooltah Chashma . While experimenting with shows like Tenali Raman, The Tonight Show with Rajkumar Kumari, Madam Sir etc.

 

[MRizz]

Worst channel. Right now the channel is focused only on bhabhi ji. On Saturday and Sunday at 8 pm, there was a Hindi dubbed Marathi show “Raat Ka Hai Khel Sara” which was good. BR Ambedkar show used to come at 8:30 pm which was also good, don't know why it was stopped. Suddenly the Atal show which was supposed to come at 8 o'clock was also stopped. Right now the Bheema show coming at 8:30 is going on. The timing of the show of this channel is very bad, the show starts at any time, there is no fixed time.

 

[trulylips]

It's about &TV or all of the GECs. Remember those days World Premiere Television first happen on Broadcaster 1st GEC on Sundays.. Like Ghajini was on Colors..

But its been ages since GECs show movie on Sunday.. where as Telugu(as i watch most) GECs still air Movies on Weekend days..

 

[Divyam]

It's about &TV or all of the GECs. Remember those days World Premiere Television first happen on Broadcaster 1st GEC on Sundays.. Like Ghajini was on Colors..

But its been ages since GECs show movie on Sunday.. where as Telugu(as i watch most) GECs still air Movies on Weekend days..

Zee TV and &tv still air movies on weekends

 

[HappySoul]

Can someone tell me why ssshhh..phir koi hai is telecasting in &tv whereas it is owned by star?
Zee and star merging or what

 

[ak7777]

Can someone tell me why ssshhh..phir koi hai is telecasting in &tv whereas it is owned by star?
Zee and star merging or what

Even Comedy Circus is airing.

 

[Jaffer7080]

But still zee has maintained & brand. Where jiostar ruined OK and UTV brand by rebranding.