Sad News 11 JioStar Channels going to Shutdown w.e.f 15th March 2025

[Divyam]

Frankly, Star Sports 1 (multi audio) and Star Sports 2 (multi audio) is enough with Star Sports Select ... It's really unnecessary to have more channels only for sports

They need channels for Cost recovering

 

[Krishhere7]

For English SS1/1HD , For Hindi SS 1Hindi/1Hindi HD

For regional channels

Same game on different channels. That too for same language??? I'm just now checking this

 

[Krishhere7]

Bro not STAR but the owners of STAR/CEO... when it was under Rupert Murdock things were very different STAR as a brand had international identity since it moved its headquarters from HK to India and Indian started handling the business things went down hill.

Still nostalgic of "This is Star" era, though I borned during that era, it will be a nostalgia. I seldom watch old star logo history on yt

 

[Krishhere7]

They need channels for Cost recovering

But what about the niche market?

 

[Divyam]

But what about the niche market?

They don't have market nowadays their audience have shifted to digital

 

[Nikhil Shirvankar]

They don't have market nowadays their audience have shifted to digital

Don't know how valid us the shift to digital argument, read it many a times but no particular stats support these, may be urban audience are going digital, but is the cord completely cut for them as well? What about the audiences that live in places that don't have proper/cost effective internet penetration, some near urban places as well. Not everyone who still enjoy orthodox tv will voice their opinion, but a handful cord cutters will be heard everywhere that India has shifted to digital.
And the channels (in Star Sports Marathi & Bangla) that didn't have market are gone.

 

[Manu]

Comedy Central brand is owned by someone else, along with MTV and VH1.
Star and Colors along with sub brands like Infinity, Vijay, Gold will be owned by by new India JV and will distributed from India only, I think.

Also Nickelodeon brand also owned by Paramount

 

[AkaShs9171]

The Shift from Multi-Audio Feed to Multiple Channel Strategy in the Broadcasting Industry

Introduction:
In the Indian broadcasting industry, the Multi-Audio Feed feature was once a popular option that allowed viewers to choose from multiple audio languages on a single channel. However, in recent years, this feature has gradually declined, giving way to separate channels for different languages.

What Was Multi-Audio Feed?

Multi-Audio Feed technology enabled a single TV channel to offer audio commentary in multiple languages simultaneously. For example, a sports channel could provide commentary in Hindi, English, Tamil, and Telugu, giving viewers the flexibility to choose their preferred language.

Reasons Behind the Decline of Multi-Audio Feed:

1. Content Compression:
As TV channels transition to Full HD and 4K formats, they require higher bitrate and bandwidth. Accommodating multiple audio streams on a single channel becomes technically challenging, making the Multi-Audio Feed less practical.


2. DTH and Set-Top Box Limitations:
Older set-top boxes supported Multi-Audio Feed effectively, but newer hardware updates have deprioritized this feature, making it less accessible for modern viewers.


3. Revenue Model:
Broadcasting companies have realized that launching separate channels for different languages is more profitable. This strategy generates higher revenue through individual subscriptions and targeted advertisements.


4. User Preference:
Many viewers find language-specific channels more convenient than switching audio tracks within a single channel. Dedicated channels provide a direct and user-friendly experience.


5. Rise of OTT Platforms:
Platforms like JioCinema, Hotstar, and SonyLIV now offer Multi-Audio Feed functionality, providing viewers with flexible language options while maintaining content quality. As OTT services grow, the demand for this feature in traditional broadcasting has decreased.



The Importance and Future of Multi-Audio Feed:

While Multi-Audio Feed has declined in traditional broadcasting, its potential remains strong in OTT and IPTV platforms, where personalized content consumption is key.

Conclusion:

The Multi-Audio Feed was once a revolutionary feature, but the broadcasting industry’s shift toward language-specific channels and OTT platforms has gradually reduced its prevalence. Broadcasters now prioritize subscription and ad-based revenue models, ensuring better financial
returns and improved audience reach.

 

[Divyam]

Don't know how valid us the shift to digital argument, read it many a times but no particular stats support these, may be urban audience are going digital, but is the cord completely cut for them as well? What about the audiences that live in places that don't have proper/cost effective internet penetration, some near urban places as well. Not everyone who still enjoy orthodox tv will voice their opinion, but a handful cord cutters will be heard everywhere that India has shifted to digital.
And the channels (in Star Sports Marathi & Bangla) that didn't have market are gone.

And these brands are owned by paramount this reason may also be there

 

[Bapun]