They add these smaller channels for 2- 3 crores for 1 year, and drop them after that. In that 1 yr they can earn abt 60-70 crores... with the free TP space they have.
For important channels, they charge over 5+ crore.
The channels to survive not being a part of bigger broadcaster like Star,Indiacast,Sony,Essel is very difficult.Tata sky removing 9XO was surprising as other 9x media channels are still there.
The channels to survive not being a part of bigger broadcaster like Star,Indiacast,Sony,Essel is very difficult.Tata sky removing 9XO was surprising as other 9x media channels are still there.