Company officials will obviously give justification bcoz that is how consumer brands communicate about issues to its customers but Anna i feel Sony may not be at fault here..... Sony has a small bouquet of channels and relatively leas viewership compared to rivals so operators might seek more discounts from them but i feel already Sony ch4are reasonably priced and their OTT content barring movies selection is also quite good so again price is justified more so when Sony Liv is available as part of OTT Aggregator monthly subscription plans where again subscriptions revenue share earned by broadcaster is not much hence they run ads to maximise revenueHad A Word With One Of Higher Officials
Justifications Are Given By Them Really Valid And Reasonable