Dileep Kumar
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Findings from market research and consulting firm NSR’s newly releasedGlobal Direct-to-Home (DTH) Markets, 7th Editionsuggest that by 2023, nearly 300 Ultra-HD TV channels will be broadcast globally by DTH operators, with Ultra-HD present in every region worldwide within the next decade. This exceptional growth will occur following the introduction of the first Ultra-HD channels into DTH subscriber homes by late 2015, where consumers will be able to get their hands – and eyes – onto such content for the first time.
Utilising this technology as a key differentiator against terrestrial and IPTV competitors, DTH platforms will continue to expand Ultra-HD offerings. NSR’sDTH7finds that leasing revenues for Ultra-HD content will reach $125 million by 2023, and during the period of 2013-2023, cumulative leasing revenues from Ultra-HD will approach nearly $500 million, despite today having no leasing revenue attributable to Ultra-HD.
“Over 3.1 million Ultra-HD TV sets were shipped in 2013, despite a lack of Ultra-HD channels being broadcast yet, with the exception of a handful of demo channels, as well as some limited content via IPTV and YouTube,” explains Alan Crisp, NSR Analyst and report co-author. This shows the pent up demand for Ultra-HD, and helps support the ‘chicken-and-egg’ phenomenon that occurs with any new technological standard.
While the majority of these channels will be broadcast in established regions such as North America and Western Europe, East Asia is also proving to be a frontrunner. By 2023 it is expected that several dozen Ultra-HD channels will be broadcast in East Asia, and even today the excitement surrounding this new technology is palpable in countries such as Japan, South Korea, and China.
“Despite the perception that Ultra-HD is solely a ‘developed market’ phenomenon, we anticipate that developing regions such as greater China and South Asia will also contribute demand for Ultra-HD content,” notes Blaine Curcio, NSR Analyst and report co-author. “With this global proliferation, content providers will find greater economies of scale in producing Ultra-HD content. In fact, all signs point to Ultra-HD picking up significant steam moving forward, on a truly global scale. Further, we believe that Ultra-HD, unlike 3D TV, will be able to sustain momentum and consumer interest moving forward, and will ultimately win out as the new ‘latest and greatest’ technological choice for consumers.” 300 U-HD DTH channels by 2023 | Advanced Television
Utilising this technology as a key differentiator against terrestrial and IPTV competitors, DTH platforms will continue to expand Ultra-HD offerings. NSR’sDTH7finds that leasing revenues for Ultra-HD content will reach $125 million by 2023, and during the period of 2013-2023, cumulative leasing revenues from Ultra-HD will approach nearly $500 million, despite today having no leasing revenue attributable to Ultra-HD.
“Over 3.1 million Ultra-HD TV sets were shipped in 2013, despite a lack of Ultra-HD channels being broadcast yet, with the exception of a handful of demo channels, as well as some limited content via IPTV and YouTube,” explains Alan Crisp, NSR Analyst and report co-author. This shows the pent up demand for Ultra-HD, and helps support the ‘chicken-and-egg’ phenomenon that occurs with any new technological standard.
While the majority of these channels will be broadcast in established regions such as North America and Western Europe, East Asia is also proving to be a frontrunner. By 2023 it is expected that several dozen Ultra-HD channels will be broadcast in East Asia, and even today the excitement surrounding this new technology is palpable in countries such as Japan, South Korea, and China.
“Despite the perception that Ultra-HD is solely a ‘developed market’ phenomenon, we anticipate that developing regions such as greater China and South Asia will also contribute demand for Ultra-HD content,” notes Blaine Curcio, NSR Analyst and report co-author. “With this global proliferation, content providers will find greater economies of scale in producing Ultra-HD content. In fact, all signs point to Ultra-HD picking up significant steam moving forward, on a truly global scale. Further, we believe that Ultra-HD, unlike 3D TV, will be able to sustain momentum and consumer interest moving forward, and will ultimately win out as the new ‘latest and greatest’ technological choice for consumers.” 300 U-HD DTH channels by 2023 | Advanced Television
