MUMBAI: Three channels, namely
IBN7, WOW Cinema and Bhojpuri
Cinema, have renewed their slots on
Doordarshan’s free direct-to-home
(DTH) platform Freedish.
DD had conducted its 30th e-auction
on 15 September to fill vacant slots.
All three channels renewed their
respective slots.
The reserve price per slot on
Freedish was Rs 4.3 crore (Rs 43
million). Normally, a deal is valid for
a period of one year.
In the previous e-auction held on 11
August the DTH platform had added
two new channels (Fight Sports and
APN) and renewed deals with six
channels (Star Utsav, Zee Anmol,
Rishtey, B4U Music, India 24×7 and
Vision TV / Housefull Movies). All
the deals were for one year.
Currently, there are 80 channels on
Freedish across genres like GEC,
movies and news. Out of these, 24
are DD channels while the rest are
private channels.