52-week Blockbuster: Dish TV

Napster

Registered
Joined
7 Apr 2011
Messages
939
Reaction score
170

Dish TV has been riding on the wave of increased subscriber preference to the DTH platform for digital viewing. After a slow start, the total DTH subscriber base in the country is now close to 31 million.

In an industry with as many as six players, the company has still been able to manage an impressive market share of over 30 per cent.

The company had a challenging 2008 and tepid growth in the first half 2009 where erosion in ARPUs was caused as entrenched players such as Tata Sky and Sun Direct as well as newer operators such as Airtel chased subscribers aggressively.

But, from late 2009 and in 2010, ARPUs have stabilised. In the recent quarter, there even been a marginal improvement to Rs 142. Subscriber acquisition costs too are down from Rs 2,800 levels to Rs 2,142 in the December quarter.

Despite the competition, Dish TV has seen increasing subscriber addition with 1.1 million added in the December 2010 quarter compared to just 0.55 million managed over the same period in the previous year. This has led to an impressive revenue growth.

By rationalising packages and by increasing spends on improving visibility, the company has been able to improve margins too. From having a negative operating margin, over the last 4-5 quarters, Dish TV has seen its margins improve to over 17 per cent levels. The proportion of content cost to revenues has also seen continuous reduction, thus helping margins.

thehindubusinessline.com
 
Thread starter Similar threads Forum Replies Date
Kannadiga BARC Ratings Week 42(2020) TV Channels News 20
DreamDTH.com Article NDTV to telecast exclusive interview of BTS next week DreamDTH Articles Discussions 0
Deep Mody Discussion BARC Ratings Week 41(2020) TV Channels News 10
veer32564 Discussion BARC Ratings Week 40 (2020) TV Channels News 70
Iamhcb BARC Ratings Week 39 (2020) TV Channels News 59
Iamhcb BARC Ratings Week 38 (2020) TV Channels News 166
yashwanth05852 DDF Exclusive Barc Ratings | week 37 (2020) TV Channels News 206
DreamDTH.com Article Tata Sky set to rejig Kannada genre LCNs next week DreamDTH Articles Discussions 0
Saichaitanya4496 BARC Ratings Week 36 (2020) TV Channels News 54
Abhinav842 Discussion BARC Ratings | Week 35 (2020) TV Channels News 169
H Discussion BARC Ratings Week 34 | 2020 TV Channels News 14
Abhinav842 Discussion BARC TRP Data | Week 33 (2020) TV Channels News 5
DreamDTH.com Article Zee Tamil to air its fiction shows 7 days a week DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Thirai clocks highest ratings since launch in Week 28 DreamDTH Articles Discussions 0
DreamDTH.com Article BBC News’ Indian audience surges to 60 million a week DreamDTH Articles Discussions 2
Kannadiga Discussion BARC TRP Data | Week 27 TV Channels News 11
DreamDTH.com Article It is ‘Wedding Week’ on Zee Telugu! DreamDTH Articles Discussions 0
Kannadiga Discussion BARC TRP Data | Week 26 TV Channels News 11
Kannadiga Discussion BARC TRP Data | Week 25 TV Channels News 14
DreamDTH.com Article Tansener Tanpura becomes the Most Watched Series on hoichoi in 2020 within a week of release DreamDTH Articles Discussions 0
V BARC ratings week 24 TV Channels News 5
Kannadiga BARC TRP Data | Week 23 TV Channels News 3
DreamDTH.com Article Discovery Plus lines up 8 ‘Big screen delight’ titles this week DreamDTH Articles Discussions 0
Kannadiga BARC TRP Data | Week 22 TV Channels News 24
DreamDTH.com Article Dangal crosses 200 GRP during Week 20 clocking 206 GRP DreamDTH Articles Discussions 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock