Breaking 75th E Auction for MPEG 2 Slots

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Anyone noticed Russia today get slot in mpeg 2 in rs 18 cr .why international channel pay huge amount .dd already have offered in those channel in mou in last yr ..its get last yr slot in mpeg 4 then they again bid mpeg 2 ..
 
why international channel pay huge amount

To make global brand like bbc

its get last yr slot in mpeg 4 then they again bid mpeg 2

MPEG2 viewer are in large number compare to MPEG4 due to affordable technology & who dont want upgrade to MPEG4, winning auction for MPEG2 much profitable than MPEG4 on DDFD for tv channel. Which no win MPEG2 then it try MPEG4 but not all, only many time bulletin tv. MPEG2 technology cover 100% viewer (including MPEG4 viewer) but MPEG4 channel only for MPEG4 box hence tv channel only reachable to 20% (dont know exact number) viewer only.

Reaching to 100% viewer better than to reach 20%. That the power of MPEG2 even we live in advanced technology era.
 
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To make global brand like bbc



MPEG2 viewer are in large number compare to MPEG4 due to affordable technology & who dont want upgrade to MPEG4, winning auction for MPEG2 much profitable than MPEG4 on DDFD for tv channel. Which no win MPEG2 then it try MPEG4 but not all, only many time bulletin tv. MPEG2 technology cover 100% viewer (including MPEG4 viewer) but MPEG4 channel only for MPEG4 box hence tv channel only reachable to 20% (dont know exact number) viewer only.

Reaching to 100% viewer better than to reach 20%. That the power of MPEG2 even we live in advanced technology era.
20% is a big numbers I think it's not more than 1-3% Maximum.
 
Anyone noticed Russia today get slot in mpeg 2 in rs 18 cr .why international channel pay huge amount .dd already have offered in those channel in mou in last yr ..its get last yr slot in mpeg 4 then they again bid mpeg 2 ..
Russia is friend of India,they want to reach more audience to give there view of war
 
I k
Russia is friend of India,they want to reach more audience to give there view of war
I know but dd already offered in just rs 1.5cr in annual fee
 
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