Let's say I run Kia Motors. Which audience is coming to buy my car 9X Jalwa's audience or 9XO's audience?Answer lies in % of audience share hindi music chs and eng music chs enjoy, huge gap so 9X can manage getting viewers in former but latter becomes a challenge unless u hv strong grip to eventually get ads. Niche segment is difficult one to operate in compared to mass oriented genres. Also 9XO had to pay huge amounts in carriage fee while vh1 enjoys reach by just being part of viacom18 bouquet which operators voluntarily sign on hence again difference in managing financial sustainability
Let's say I run Kia Motors. Which audience is coming to buy my car 9X Jalwa's audience or 9XO's audience?
That % excuse is rubbish.
And who ask's 9XO to be a FTA channel? It's alternative cost ₹75 and has poor reach as it's a dth only service.
If Vh1 promotes its own event Supersonic. Doesn't it alternative Sunburn require same? 9X Media doesn't know how to do business it's as simple as that.
I am really happy actually. I went out shopping after a long time today. I am so happy today. I didn't even haggle. ☺Dude why r u angry today man?
Anyways if u run a brand then ur strategy will decide product type and its target audience... Depending on it u will advertise the product on niche or mass ch... Ads can b on both or just one of above as sometimes there is just one type of segment product targets and mostly elite, middle class form target group for things like cars.
% audience share part becomes more critical in niche chs bcoz unless sizeable chunk out of overall minute audience share for such chs is not watching that ch then advertisers find in unattractive to buy premium ad slots there
Regarding not making 9XO FTA and charging high amt it is counter productive in scenario wher music available Free online. What 9X needs to do is tie up with a major broadcaster to distribute their chs.
I miss Nat Geo Music. Cuz, it played indie music which Vh1 and 9XO doesn't play.Off-topic, @DJ Roy bro, which of the four shut-down HD music channels do you miss most?
MTunes HD
Pepsi MTV Indies HD
Sony Rox HD
Nat Geo Music HD.
Will you miss 9XO more than these four?
On-topic: yes, the absence of 9XO from TS (mind you, it was there before but removed) killed the channel. In so many cases it is seen that Airtel is the only one keeping the channel on a ventilator: 9XO, &xplor HD, PTunes/PPlus. Many have shut down and I am afraid that &xplor HD will too.
Do you guys think Tata Sky is similarly keeping MTV HD+ on a ventilator, or do you think it is too successful to shut down?On-topic: yes, the absence of 9XO from TS (mind you, it was there before but removed) killed the channel. In so many cases it is seen that Airtel is the only one keeping the channel on a ventilator: 9XO, &xplor HD, PTunes/PPlus. Many have shut down and I am afraid that &xplor HD will too.
Guys, cable tv exist. Right? 9XO and MTV HD etc. are really popular on cable tv.Do you guys think Tata Sky is similarly keeping MTV HD+ on a ventilator, or do you think it is too successful to shut down?
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