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MUMBAI: It has been seven years since 9XM launched in India. Owned by 9X Media, the flagship channel is dedicated to the latest in Bollywood music and has proved its place in its audiences’ hearts. This is clearly evident in the 5 million likes it has managed to garner on Facebook.
According to Vibha Gosher, Sr. Vice President – Digital, 9X Media, the company started using social media with its Hindi Music Channel 9XM when it joined Facebook in January 2009 but had little activity or traction till December 2010. From December 2010, 9XM shifted focus to build this community.
“We attribute the growth of numbers solely to the content created for the platform. We have constantly strived to keep innovating on the properties and changed strategy from time to time to keep the audience engaged and interested. We get an average of 800 shares per post, per day” received by the Facebook fans.
http://www.indiantelevision.com/tel...s/9xm-reaches-5-million-facebook-likes-140305
According to Vibha Gosher, Sr. Vice President – Digital, 9X Media, the company started using social media with its Hindi Music Channel 9XM when it joined Facebook in January 2009 but had little activity or traction till December 2010. From December 2010, 9XM shifted focus to build this community.
“We attribute the growth of numbers solely to the content created for the platform. We have constantly strived to keep innovating on the properties and changed strategy from time to time to keep the audience engaged and interested. We get an average of 800 shares per post, per day” received by the Facebook fans.
http://www.indiantelevision.com/tel...s/9xm-reaches-5-million-facebook-likes-140305
