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A new Hindi news channel News Express is all set to roll

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Bapun Raz

Staff member
3 Nov 2010
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Headquartered in Noida, the channel is
expected to be on air by the end of next month. BestMediaInfo Bureau | Delhi | June 27, 2011 Pune based Sai Prasad Group of
Companies is expanding its
media business with a Hindi
news channel, a weekly
magazine and a broadcast media training institute under Sai Prasad Media Pvt. Ltd.
With a turnover of Rs.1500 crore, Sai Prasad Group
has been in the business of Foods, Properties,
Finance, Infrastructure and Construction, Energy
and Film production. The company is all set to
launch its Hindi news channel which will start its test signals soon; however, the date of formal
launch is not announced yet. The channel, headed
by CEO and Editor Mukesh Kumar, will be headquartered at Noida. Kumar has earlier headed
and launched 5 news channels like Sahara Samay
MP and Chhattisgarh, S1, Voice of India MP-
Rajasthan and recent being Maurya TV. He has
worked with Subah Savere, Aapka and Parakh as
anchor and content head. Kumar had also hands of experience in Print media with Maya and Naidunia. These days where Hindi news genre is struggling
with the content strategy, Kumar looked assured
with his preparations. When asked about the
reason why people will prefer News Express over
other established channels, Mukesh Kumar told BestMediaInfo.com that his channel has technical
and editorial USPs separately. It will be India’s first
news channel on High Definition (HD) while it will
be the first channel to focus completely on politics.
“Besides the special programming based on
hardcore politics and politics in day to day life, we are coming up with short films and theatrical
programming also,” added Kumar. Kumar claims that the channel has state of art
studios, world class news room and latest
international technologies being used in media
with the team of distinguished journalists available
in the country. Currently the channel has over 300
people working across headquarter and 8 bureaus. The channel has hired Ex-BBC and Sahara Samay
Shyam Sunder as political editor while Sanjeev
Chauhan will head the crime beaureau. Chauhan
has earlier worked with Aaj Tak and Star News.
Girish Juneja is the programming head of the
channel while Shyam Salvi is heading the technical team. Manish Vajpayee, Shweta Srivastava and
Amritanshu are the lead anchors of News Express. News Express will be distributed on analog and
DTH platforms both. Speaking to
BestMediaInfo.com, Sudhir Mohan, General Manager
– Distribution, said, “We have already signed the
distribution deals with more than 100 regional
cable operators and some big sized MSOs. We have the plan to launch on DishTV and other major DTH
platforms.” The marketing and Sales team of over 10 dedicated
professionals is headed by Seharyar Khan. Khan
informed BestMediaInfo.com that News Express will
be launched with 360 degree marketing
campaigns with a focus on outdoor, print and BTL.
The channel is soon to announce its creative and media agencies. Sai Prasad Media is also launching its weekly
magazine titled Hum Vatan soon under its Editor
Nirmalendu Saha. While media institute will be
situated at Noida headquarter and will be headed
by CEO Mukesh Kumar.


22 Mar 2011
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Already posted yesterday.


Bapun Raz

Staff member
3 Nov 2010
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close those thread without asking me which r already posted.:)
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